innovatie van de publieke informatievoorziening

Datadroom

Bron: http://tinyurl.com/gskcmm3

Bron: http://tinyurl.com/gskcmm3

Morgenochtend zal ik voor het eerst wakker worden in de gigabitsamenleving. Met dank aan Günther Oettinger, de EU-commissaris die ik deze term vandaag in een tweet zag bezigen. Het woord nestelde zich behaaglijk onder mijn schedeldak. Hoe ik ook vloek en tier, het laat zich niet verjagen. Het kijkt niet eens arrogant-geamuseerd op van mijn dreigementen.

Oettinger en zijn collega’s van #TeamJuncker voelen de constante druk om de mensen te laten merken dat Europa levert. Enthousiast zijn ze op de big data-trein gesprongen toen die vanuit Silicon Valley de oude wereld had bereikt. Big data gaat zorgen voor meer economische groei, dus meer banen, dus meer voorspoed. De slogans waarmee communicatiemanagers proberen de daadkracht van hun Europese bazen te onderstrepen zijn aandoenlijk in hun eenvoud. Europese bedrijven moeten ‘meer investeren in data-analyse en in de data-economie’. De Commissie werkt aan een ‘vrij verkeer van data tussen sectoren en over grenzen heen’. En, pareltje, ‘het potentiële commerciële gebruik van data afkomstig uit het internet der dingen wordt op dit moment nog niet ten volle uitgebuit’.

Meer data is beter. Nog meer data is nog beter. Dan wordt Europa een gigabitsamenleving. Dus als we er met z’n allen voor zorgen dat we zo veel mogelijk data gaan delen en analyseren, lachen we ons in 2020 suf over die paar rotcenten die we de Grieken moesten toeschuiven.

Over big data lees je zelden dat databestanden net als het eerdere – zwarte – goud vervuild zijn.

Nu lijkt het me sterk dat onze vaderlandse industriekapiteins zich de volgende technologiezeepbel in laten praten met een term als ‘gigabitsamenleving’ – toch een beetje het 2016-equivalent van een 5,25 inch floppydisk. De strategische adviseurs zullen in de board rooms ongetwijfeld met de hype cycle op de proppen komen. Gartner, een groot IT-consultancybureau, is het gelukt dat idee tussen de oren van de vakgenoten te krijgen. Het is een trucje waarmee het bureau waarschuwt dat nieuwe technologie eerst een hype en een onvermijdelijk daarop volgende vrije val doormaakt voordat de werkelijk zinvolle toepassingen ervan de markt betreden. Stap dus nooit te vroeg in! Wacht liever tot de bodem van het ravijn is bereikt! En huur vooral de jongens en meiden van Gartner in voor een advies. Bijvoorbeeld over wanneer op de big datatrein te stappen.

Nu is die hele hypecyclus een even grote oversimplificering van hoe we technologie adopteren als de retoriek van de Europese Commissie over big data. Wat ze er bijvoorbeeld niet bij vertellen is dat een groot deel van de informatietechnologische innovaties nimmer het stadium van een hype bereikt en daarna in een ravijn tuimelt. Over big data lees je zelden dat databestanden net als het eerdere – zwarte – goud vervuild zijn. Zonder raffinage kunnen data geen grondstof zijn voor diagnoses en voorspellingen waar je wat aan hebt.

Voor vannacht wens ik Oettinger zijn natte datadroom. Zelf hoop ik, als vanouds, te ontwaken in de complexe maar vertrouwde informatiesamenleving.


Deze column verscheen in Vakblad Informatieprofessional, jaargang 20 nummer 8, 3 november 2016.


Posted by Frank Huysmans on 5 november 2016 | Posted in beleid, columns, opinie, satire, vakpublicaties | Tagged , , , , , | Comment

E-books in European public libraries: lending rights and business models

Will public libraries in Europe ever be able to lend out e-books to their patrons on their own terms? That seems a strange question, for in several countries lending e-books is already happening. Library patrons will wonder why they shouldn’t be able to borrow e-books in the first place, just like they are used to borrowing printed books. However, from a legal point of view a paper book and an e-book are different things. To cut a long legal story short, whereas lending out paper books is covered by a lending right exception in copyright law in most European countries, lending out e-books is not.

While some legal scholars still see possibilities for e-book lending within existing copyright law, most will say that the library exception to copyright law does not extend to digital content, including e-books. EBLIDA, the European Bureau of Library, Information and Documentation Associations, holds this view, as does IFLA, the International Federation of Library Associations and Institutions. In the Netherlands, the ministry of Education, Culture and Science commissioned a study on the matter in the preparation stage of a new public library law.

The conclusion of that study (report with summary in English here, blog post in English here is straightforward: ‘neither current Dutch copyright law nor the EU legal framework seems to leave room for e-lending without right holder permission. Of course, this does not mean that libraries cannot lend e-books, merely that this practice is not covered by a copyright exception at the moment and therefore requires agreements with authors and other right holders.’ (quote from the blog post by Kelly Breemen and Vicky Breemen of the Institute for Information Law (IvIR) at the University of Amsterdam).

Public libraries currently have no other option than to carefully manoeuver and try to make a deal which leaves a maximum of their principles standing.

The absence of a copyright exception therefore implies that public libraries and their umbrella associations must negotiate with right holders, usually publishers, the terms under which e-books and other digital content can be lent out to patrons.

Now let’s turn back to the question at the outset of this post: I added the words on their own terms because here is where things start to hurt. It is not that public libraries cannot reach agreements with right holders. The cases of Germany, the USA, Canada, Norway and (in pilot projects) the Netherlands and Flanders show that this is possible. What is at stake is the conditions under which it becomes possible. Library organisations almost always have to give up on some of the principles they formulated before entering the negotiations. Both IFLA and EBLIDA formulated principles that could guide their member organisations in positioning themselves. One of the more essential demands is that they have the right to choose themselves, from all titles that have been made available by publishers, which ones they will obtain for e-lending.

But as could be expected, in a situation without a copyright exception inscribed in the law, one is not in a position to put demands on the table and expect to get what one desires. It is the right holder side dictating what is possible and what is not, since the law grants them full control over what happens with ‘their’ content. Public libraries currently have no other option than to carefully manoeuver and try to make a deal which leaves a maximum of their principles standing. It comes as no surprise that the negotiation results are varying widely between countries.

This state of affairs leaves many in the public library world and in the responsible ministries worried. On 13-14 May 2013 I was invited to join and report on a meeting in Milan on e-books in public libraries and report on the meeting’s outcomes. A working group of NAPLE (National Authorities on Public Libraries in Europe) discussed the current state of negotiations between public library organisations and publishers and other rights holders. Five cases were presented and discussed: Flanders, the Netherlands, Denmark, Slovenia and Germany/the German-speaking part of Switzerland.

Even in this small ‘sample’, a great variety of options can be observed. In the scheme below, the NAPLE working group’s chairman, Jan Braeckman (director of Bibnet Flanders) and I have tried to summarize these options in a dozen dimensions. The table, which is available for download under CC-BY-SA, might be helpful for library organisations in preparing negotiation strategies. It might also aid in operationalizing umbrella organisations’ principles (‘this we recommend, that we would discourage’) before entering negotiations with right holders.

130521_BusinessModelsEbooks
>>> Download Dimensions in business models for public library e-lending [pdf]

The Milano meeting made it clear that public libraries and their umbrellas are growing increasingly uneasy with the absence of legal provisions for e-lending. EBLIDA will start to campaign in the EU and in the member countries for the legal ‘right to buy and lend e-books at reasonable conditions’, now their attempt at reaching a memorandum of understanding with the Federation of European Publishers (FEP/FEE). A strong plea was made to continue on two paths simultaneously: in the long term, obtain the legal right to select and lend out books, and in the short term work out viable deals with publishers. This approach will put some more pressure on right holders to meet the libraries’ reasonable demands, provided that ‘Europe’ will actually start to make moves towards legally enabling e-lending.

For more information and guidance, the list of documents below (some of which were already cited above) from various sources may also come in handy. If you have other documents to add, please post them below or give me a hint.

IFLA
Thinkpiece on e-lending
E-lending background paper
Principles for library e-lending
Report on an IFLA expert meeting on e-book lending

EBLIDA
European libraries and the challenges of e-publishing
Key Principles on the acquisition of and access to E-books by libraries

ALA (American Library Association)
E-books Business Models for Public Libraries

Dbv (Deutscher Bibliotheksverband e.V.)
Positionspaper: Gleichstellung von gedruckten Büchern und E-books

OECD (Organisation for Economic Co-operation and Development)
E-books: Developments and Policy Considerations

IvIR (Institute for Information Law, University of Amsterdam)
Can e-lending land itself a spot under the public lending right?
Online uitlenen van e-books [with summary in English] (SEO/IvIR)

Creative Commons License
E-books in European public libraries: lending rights and business models is licensed under a Creative Commons Attribution 4.0 International License.

Posted by Frank Huysmans on 22 mei 2013 | Posted in beleid, vakpublicaties | Tagged , , , , , | 2 Comments